Rendering of freshandeasy store via KL Architects
There have been plans for at least the past year (possibly more) to put in a freshandeasy grocery store on the now empty lot at Crenshaw and 50th. For so long this space was an empty. It was an empty storefront, then it was torn down and sat as an empty lot for over a year. I am so sick of the empty empty empty space here. Finally! It’s getting filled and it’s by something this community needs and wants. A grocery store with quality and organic produce. The neighborhood has long been asking for a Trader Joe’s, Whole Foods, or something similar.
I actually worked on the entire fresh&easy branding and packaging before they opened a couple years ago and can tell you, this grocery store is AWESOME. Whole Foods quality at Walmart prices. Tons of organic options. I love their ready meals and the piece of mind I have buying the freshandeasy brand. No preservatives or added junk. And the employees get health care and sick days. So all around, great product and they treat their employees well.
And as an added inside scoop. At a meeting I was in about a year or two ago, we went to present some new designs to the Chief Marketing Officer Simon Uwins. He was pressed for time and was eating his lunch. Guess what it was? Freshandeasy food. One of their salads and the sushi. So even the heads of the company shop there. They not only stand behind their product, they love it. And I respect that.
There was some debate about the store, not about freshandeasy coming in, most everyone’s on board for that, but about the parking lot. The “Crenshaw Specific Plan” mandates that parking need to be in the back of developments or on top to keep/make the Crenshaw area pedestrian friendly. The current plans have the parking lot in front.
I shop at the one they opened over on Adams, and am extremely excited to have one even closer to home.
Check out this video by Leimert Park Beat : Here
La StreetsBlog : Here
A buddy of mine came over last Saturday to check out homes for sale in the area. After checking out a few of them, and doing a little South LA mini-tour, (always rad) he asked me where a good b-fast spot was… Well, if he had asked me for a good burger spot there’s a bunch, or if he felt like fast food, there’s every fast food option known to man in South LA. But, a place to just sit, chill, and eat the classic eggs, bacon and hashbrowns…. The options are slim. Very slim.
In 2008 the city passed a ban on allowing any new fast food restaurants in South LA. Instead, LA has created a bunch of incentive programs for sit-down restaurants and grocery stores if they open in the area. It took me forever to find, but here it is: a pdf of all the incentives the city is offering to possible restaurant owners.
There’s a lot of interesting information. I also read a LA Times article about the whole thing that added this little bit of info:
“According to a 2005 market study contracted by the city, South L.A. loses more than $400 million annually in general merchandise, grocery and restaurant sales to outside areas.”
So yes, people in south LA have money to spend, but very little options on where to spend it.
I want my eggs damnit.
On Saturday April 18th, fresh&easy (an awesome grocery store, excuse me, neighborhood market,) will be having a tree planting event at the site of their future location in South LA. They’re partnering with Jan Perry (9th District Councilmember) and the LA Conservation Corps. Check out the invite for the event *click here.
10:00 a.m. – 11:00 a.m. – Registration & Snacks
11:00 a.m. – 11:30 a.m. – Commemorative Tree Planting with Councilmember Jan Perry
11:30 a.m. – 1:00 p.m. – Tree Planting
1:00 p.m. – 1:30 p.m. – Snacks & Refreshments
I am super excited that fresh&easy is finally making it’s way into my neighborhood. They’ve got great quality food and organic options at really low prices. Organic food in South Los Angeles… I like it.
As it says on their flyer “get the word out and encourage your family friends, neighbors and co-workers to help us make South LA greener one tree at a time.”
Lets do this!
Posted in Businesses, Community, Events, Gardening
Tagged Community, Earthday, Event, Food, fresh&easy, Green, grocery, organic food, South Central, tree planting