Tag Archives: fresh&easy

Fresh and Easy on Crewnshaw Approved!

Rendering of freshandeasy store via KL Architects

There have been plans for at least the past year (possibly more) to put in a freshandeasy grocery store on the now empty lot at Crenshaw and 50th. For so long this space was an empty. It was an empty storefront,  then it was torn down and sat as an empty lot for over a year. I am so sick of the empty empty empty space here. Finally! It’s getting filled and it’s by something this community needs and wants. A grocery store with quality and organic produce. The neighborhood has long been asking for a Trader Joe’s, Whole Foods, or something similar.

I actually worked on the entire fresh&easy branding and packaging before they opened a couple years ago and can tell you, this grocery store is AWESOME. Whole Foods quality at Walmart prices. Tons of organic options. I love their ready meals and the piece of mind I have buying the freshandeasy brand. No preservatives or added junk. And the employees get health care and sick days. So all around, great product and they treat their employees well.

And as an added inside scoop. At a meeting I was in about a year or two ago, we went to present some new designs to the Chief Marketing Officer Simon Uwins. He was pressed for time and was eating his lunch. Guess what it was? Freshandeasy food. One of their salads and the sushi. So even the heads of the company shop there. They not only stand behind their product, they love it. And I respect that.

There was some debate about the store, not about freshandeasy coming in, most everyone’s on board for that, but about the parking lot. The “Crenshaw Specific Plan” mandates that parking need to be in the back of developments or on top to keep/make the Crenshaw area pedestrian friendly. The current plans have the parking lot in front.

I shop at the one they opened over on Adams, and am extremely excited to have one even closer to home.

More Info:
Check out this video by Leimert Park Beat : Here
La StreetsBlog : Here


And Then There Were Trees.


On a hot day like today (over 90 degrees in April!) it really makes me realize how much Los Angeles needs more shade trees. Yay for fresh&easy, the LA Conservation Corps and the South L.A. community planting trees last saturday. I have to say I was pleasantly surprised. I thought fresh&easy was only going to plant trees along the corner where the store was located. I was so wrong. We planted trees all over the community. Along side streets, in front of houses, along the commercial corridor basically all over the place. (Within a couple blocks radius.) I kind of thought it’d be weird planting trees in front of someone’s house, but people came outside and talked to us. It went a little something like this:

Resident: What are you guys doing? Planting trees?
Tree Planters: Yep. Shade trees.
Resident: Good. We need more of those.

Yes. Yes we do need more of those.

For those of you that don’t know. You can get a FREE shade tree planted in front of your house and or business. As well as call to recommend trees to be planted along a street or another public space.

Just call the LA Conservation Corps at 323.664.9196 ex 105

Do it. I got my free tree. Free is, well….free!

P.S. And for those of you who are looking for a job, the LA Conservation Corps is hiring.

Councilwoman Jan Perry Planting a Tree

Councilwoman Jan Perry Planting a Tree

LA Conservation Corps, Representing.

LA Conservation Corps, Representing.

I love this man's tee. "Everybody can be great, because everybody can serve." Dr. Martin Luther King, Jr

I love this man's tee. "Everybody can be great, because everybody can serve." Dr. Martin Luther King, Jr


Cushman With the Muscles!

Cushman With the Muscles!

Let's Do This

Let's Do This

Who Wants to Plant Some Trees? Say Yes. Yes. Yes.


On Saturday April 18th, fresh&easy (an awesome grocery store, excuse me, neighborhood market,) will be having a tree planting event at the site of their future location in South LA. They’re partnering with Jan Perry (9th District Councilmember) and the LA Conservation Corps. Check out the invite for the event *click here.

10:00 a.m. – 11:00 a.m. – Registration & Snacks
11:00 a.m. – 11:30 a.m. – Commemorative Tree Planting with Councilmember Jan Perry
11:30 a.m. – 1:00 p.m. – Tree Planting
1:00 p.m. – 1:30 p.m. – Snacks & Refreshments

I am super excited that fresh&easy is finally making it’s way into my neighborhood. They’ve got great quality food and organic options at really low prices. Organic food in South Los Angeles… I like it.

As it says on their flyer “get the word out and encourage your family friends, neighbors and co-workers to help us make South LA greener one tree at a time.”

Lets do this!